Tuesday, September 6, 2016

The Journey - trailer

Late last year I spent some time working on a short film called The Return with longtime friend, educator, musician and film director Matt Bilen. I worked on lighting for this film. Here is the trailer.  
Please check out my lighting and photography at www.kscottphoto.com

10 creative uses of photography in packaging


Graphics and illustration are not the only weapons in your packaging design arsenal. Here are some inventive ways designers have added photography to the mix.

If you look at the most creative packaging on retail shelves today, it's usually graphics-led. When photography is used, it's usually standard product or lifestyle shots that add little visual flair to a design.
But for precisely that reason, photography can be a great weapon in your armory for getting your packaging designs noticed. In this post, we share 10 examples where designers have gone the extra mile, and combined photography with clever design to create something special.

01. Sprout baby food


This clever baby food packaging uses a gardening theme emphasise the product's freshness
The baby food market is a crowded and competitive one, so creating a packaging design that will really stands out is a tall order. But that's exactly what London agency Springetts Design Consultants achieved with this design for Sprout, a fresh, chilled range of part-prepared baby food that allows parents to make their 'own' baby food easily and quickly. The freshness of the food is conveyed brilliantly with this gardening-inspired design, which won in the Packaging Design category of the A'Design Awards 2013.

02. Petrocoll putty


With this dramatic packaging, construction workers will be putting in Petrocoll's hands
It's not often you see a multi-award-winning packaging design for spatula putty. But times change and even construction workers want to be marketed to these days, it seems. Greek agency Mouse Graphics describe these photography-led designs as a "friendly wink" to that constituency, with each image relating the product characteristic (the degree of putty overlap) with the respective garment. It's an eccentric but effective response to the original brief from Petrocoll, which apparently was a simple: "We need a new pack for our products".

03. Matsu organic wine


This photography-themed packaging stresses the people-centric focus of the brand
Spanish graphic design studio Moruba created this arresting packaging for Matsu, an organic winery from the Toro region. It's squarely aimed at conveying the people-centric philosophy of the company, which aims to create a sustainable, high quality viticulture. The designs represent Matsu's wine trilogy of El Pícaro, El Recio and El Viejo, using portraits showing three generations who've devoted their lives to the field. Shot by photographers Bèla Adler and Salvador Fresneda, each of these three personalities embodies the characteristics of the wine that gets its name.

04. Coco Juice


These impactful designs are bubbling with life
Brazilian company Coco Juice claims to have perfected a revolutionary new way of extracting coconut juice so that it can be packaged for the mass market in a way that's healthier and travels better. Award-winning brand and packaging design agency Blue Marlin created this evocative packaging for the brand, using effervescent imagery that instantly conveys the nutritional and taste benefits of this premium soft drink.

05. '1300 on Filmore' speciality foods


Landor brings the chef right into the packaging for his high-end food range
When renowned San Francisco restaurant 1300 on Fillmore launched a speciality foods range, it brought in global branding agency Landor to design the high-end packaging. They in turn brought chef David Lawrence, co-owner of the restaurant, to the fore in these classy photography-led designs. The monochrome images put a focus on the artisanal nature of his craft, and pay homage to where it all happens. This beautiful packaging shows how powerful photography can be in conveying a sensual experience.

06. Innocent Drinks smoothies


Innocent combines simple photography and graphics to great effect
Launched in 1998, Innocent Drinks has become a byword for branding excellence, and this range of 'not-from-concentrate' juices is no exception. Designed by packaging agency Family (and friends), with graphics developed by B&B Studios, the designs combine photography, cartoonish doodles and distinctive typography with artful humour, imbuing the brand with a sense of both healthiness and fun.

07. Sigtuna beer


Sigtuna stepped up its brand values with these photo-led packaging designs
Sigtuna is a micro brewery in the city of Sigtuna, near Stockholm, that had won numerous awards for its beer. But it was having trouble getting sold in restaurants because of its amateur packaging. These cool, photography-based label designs were created by Swedish agency Morkmen Reklambyra to highlight the products' premium image, and they worked a treat. Sigtuna's beer is now sold in Sweden's finest restaurants as well as Systembolaget, the only retail chain allowed to sell alcohol in the country.

08. Darling Spuds potato chips


This hand-cooked snack packaging brings the main ingredient front and centre
The potato chips market is nothing if not overcrowded, so it takes a lot to stand out on the supermarket shelf. Graphic design consultancy Davies Leslie Smith was commissioned by Salty Dog Brands to design the packaging for its new range of hand-cooked, gluten-free crisps, and they came up trumps with these ultra-clean designs. The unusual combination of a single photograph of a potato with fun graphical elements really catches the eye, and clearly conveys the natural goodness of the product inside.

09. Petcurean pet food


There's a sense of verve and energy to this arty pet food design
This pet food range combines arty, monochrome photography and bold use of typography to make a serious impact. It was designed by Canadian agency Subplot for Petcurean Pet Nutrition, a company aiming to produce pet food that, in nutrition and taste, replicates what families enjoy at home every day. The confident design gives this unique company a unique visual presence on the shelves.

10. Hatziyiannakis Pebbles


Photography helps these Greek sweets look extra-appetising
Hatziyiannakis Pebbles are Greek sweets that look like pebbles. As the saying goes, "The first bite is with the eye", so it was crucial that Mouse Graphics' packaging was as visually enticing as the product itself. These beautiful designs, using sensual photography to show the sumptuous insides, does the job perfectly.


Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.

For Chicago advertising photography, check out my work at  www.kscottphoto.com











Friday, July 24, 2015

Heaven Quest

HeavenQuest from Kevin Ramos on Vimeo.
Heaven Quest is a teaser film that I was blessed to be able to do lighting and some camera work on.

Monday, December 22, 2014

Merry Christmas

It has been another great year for Kevin Scott Photography! Some new clients and fun with my existing one's as well. Thank you to all of you who have been a part of it.
Chicago Commercial and Advertising photographer Kevin Scott Photography

Friday, December 12, 2014

Graphic Design Sins

First of all, what is wrong with that banner?!
Have you ever wondered how to piss off your designer friends (or anyone who actually understands design) and make their eyes bleed? Well this photo sums it up pretty much.
This poster made by Shahir Zag that features Helvetica Bold, messed up leading, kerning and text alignment is surely an excruciating sight. It could have been worse if the designer chose to use fonts like Papyrus, Curlz MT, especially Comic Sans. Also, the poster made you pause several times that might have given you a concussion.
video made by BuzzFeedVideo called “How to piss off a Designer in 40 Seconds” recently went viral. The video makes designers cringe in pain or even smash their computer screens as it lists down the common graphic design sins that humanity still witness these days.
Through banners, we outlined some of these common graphic design sins in this feature. You! Be warned! The following images may cause severe headache.
Graphic Design Sin #1: Overusing drop shadow effect
There are other ways to make your design elements look 3D, right?
Graphic Design Sin #2: Using these fonts
Curlz MT!
The undisputed Comic Sans!
Graphic Design Sin #3: Stretching text
Stretching text elements either horizontally or vertically is a BIG no. Remember to enlarge text only through the four corners and please hold your SHIFT.
Graphic Design Sin #4: Bad color scheme or combinations
Next time, check out a colour wheel just to make sure you’re using the right combos.
Graphic Design Sin #5: This gradient effect
Some gradient effects work, but why would you even use this one?
Graphic Design Sin #6: Overusing the bevel tool
Skeuomorphs are not supposed to look like this.
Graphic Design Sin #7: Improper kerning
This kerning is so bad that you would want to call it keming.
Oh the humanity indeed!

  Gian (@gpbbautista) is a 20 year-old multimedia designer from Manila, Philippines. He specializes in graphic design, illustration, photography and interactive authoring. See his works on Behance or Tumblr.


Tuesday, December 9, 2014


Here are some of the screen grab images from a movie that I've had the opportunity to work on with a friend of mine. We originally started this last year and have more recently been putting together the concept trailer. I did a little camera works and lots of lighting.
These are only very roughly color graded.