Sunday, January 22, 2012

Two Pennies and a trip to Africa

I will be blessed with the opportunity coming the end of March, to go to Ghana Africa as part of Alighted Lantern Productions and Two Pennies Ministries to do a documentary at the Countryside Orphanage.  Two Pennies Ministry started working with Countryside Orphanage just last year to help them re-start their chicken farm that was totally lost to disease.  Two Pennies started a campaign to raise $10,000 to allow them to purchase 2000 chicks, 3 workers to work the farm and proper inoculations to keep the chicks healthy.  I will be part of a small team telling the Two Pennies and Countryside Orphanage story.  I will keep updates in this blog about how this project is going.  As a Chicago advertising photographer, I will be way out of my element and comfort zone.

Monday, January 16, 2012

Small Business Owners and Online Advertising


The Internet has become one of the most popular places for advertising in today's world. Advertisements using traditional media such as TV, radio and newspapers are slowly losing their appeal, as more and more people choose to go online to get their daily dose of news, entertainment and interaction.
Small business owners, who usually rely on word of mouth to spread the word about their brand, are also taking advantage of the various means of advertising that can be utilized on the Internet. Nowadays, an online presence has become vital for brands to succeed in their chosen fields and industries.
In a recent study conducted by Toluna PLC for Adpropo (2011), where they assessed the opinions of 1,013 adults over 18 across the US, it was discovered that consumers spent an average of 98 minutes for online leisure activities. Online games (19.6%), social media (18.9%) and entertainment viewing (12.4%) were the most common activities, but many people also spent time using search and classified (11.9%), shopping and auctions (9.7%), entering contests (9.1%), finding information on brands and products (9%), and looking for deals. (7.4%).
They also surveyed what the people's attitudes toward different forms of online advertising were. Most of the people who were surveyed believed that pop up ads (70%) and floating/animated ads (58%) weren't effective and can even be annoying. Audio (57%) and mobile ads (52%) were also seen in a negative manner. According to the survey, consumers were most positive toward email, video and Facebook ads.
When it came to people's feelings about interacting with brands through Facebook and Twitter, the majority of those surveyed either had no interest on following brands (25%) or are neutral and follow a couple of brands but don't really pay much attention (25%). 21% are fine with having brands in their social networks, 16% believe that it's a great way to get information and engage with their brands, while 13% don't want brands in what they consider as their personal space.
So what do these results mean for small business owners?
Small business brands should realize that most people who go online don't really enjoy being bombarded with blatant advertising such as pop ups and animated ads. These are more likely to annoy people than to get them to obtain whatever products or services you're selling.
Email advertisements, however, seem to be a lot more acceptable to people. This is probably because these forms of advertisements are less blatant and obtrusive. Typically, people who sign up for emails or newsletters are people who are really interested in what the brand is offering, unlike when you simply visit a site and then all these advertisements suddenly pop all over the place. And it's only right that you get a person's permission first before bombarding them with all these ads of products and services that they aren't really interested in.
With social media, people seem to be more divided about brand interaction. Some don't really care, while others actively seek to engage with brands through these sites. Small businesses who want to connect with consumers through these platforms should make sure to offer timely and relevant content that engages people as well as advance information on promotions and upcoming discounts. They also need to interact with their consumers, answering their questions and concerns, offering them entertainment and apps that would make their experience of the brand a lot more interesting.
Small business owners should also remember that just because a person likes their company page doesn't mean that they're willing to put up with blatant advertisements and shameless promotions. When it comes to social media, people usually like it better to build a solid relationship with your brand first through exchange of information and value offerings.
Truly, online advertising can be extremely valuable for small business owners simply for the mere fact that it's a lot less expensive compared to traditional media advertising, and can even get you better results. But the key here is understanding where people are most likely to accept forms of advertisements instead of pushing promotions and ads on them that they didn't really sign up for.
So make sure that your online campaign is on target. Flash, animation and pop ups may get a person's attention, but it's usually not the kind of attention that you really want, since they're more likely to be annoyed and irritated. The best way to reach your consumers is through subtle advertising such as email marketing and social media, where you should first offer value before expecting consumers to even consider getting the products and services you're offering.

Maria Elena Duron - About the Author:

"Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com."

Wednesday, January 4, 2012

Jewels By Parklane Fall Catalog

Check out the latest catalog that Sierra photographed. I shot about 97% of the images in this catalog. Thank you Parklane!

Tuesday, December 27, 2011

2011...

I can certainly say that 2011 has been a great year for me.  From doing some fun shoots for Guinness Book of World Records (becoming one of their 3 US photographers) to lots of great Sierra shoots, it has been BUSY.  This year I started incorporating digital video into my work for Jewels by Parklane as well as doing videos for Two Pennies Ministries. This year, Sierra has merged with Southern Graphics Systems allowing us increased ability and support. This year has included lots of other projects too numerous to list.  I start off 2012 with a new website design and high hopes for continued prosperity.

Monday, April 25, 2011

How To Credit?


Poster by Pia, Erin and Yvette

It's good to see that people are starting to understand the importance of crediting artists with their work and getting permission to use their photos.

Friday, April 15, 2011

New Logo Update!

This is the new Kevin Scott Photography Logo.  I think Im ready to keep this design for good! At least that's how I feel about it right now.  hahaha.  What do you think?

Wednesday, March 23, 2011

This puts my job into perspective

4 Times Journalists Held Captive 

in Libya FacedDays of Brutality

John Moore/Getty Images
TYLER HICKS The New York Times photographer near the front line during a pause in the fighting on March 11 in Ras Lanuf, Libya. Four days later, he and three other Times journalists were taken captive by government soldiers.

As the four of us headed toward the eastern gate of Ajdabiya, the front line of a desperate rebel stand against the advancing forces of Col. Muammar el-Qaddafi, a car pulled up alongside.
“They’re in the city!” the driver shouted at us. “They’re in the city!” Lynsey and Steve had worried that government soldiers might encircle the town, trapping us, but Tyler and Anthony discounted it. We had covered the fall of two other rebel-held towns — Ras Lanuf and Brega — and each time, the government had bombed and shelled the towns for days before making a frontal, methodical assault.
When they did, rebels and journalists fled in a headlong retreat. If Ajdabiya fell, Colonel Qaddafi’s forces would be on the doorstep of Benghazi, the opposition capital, and perched on a highway to the Egyptian border, from where we had entered Libya without visas.
No one really knows the script for days like these, and neither did we.
As we left the town’s last traffic circle, heading for Benghazi, all of us saw the checkpoint in the distance. “I think it’s Qaddafi’s soldiers,” Lynsey said.
Our driver, Tyler and Anthony shook their heads, but within seconds, the reality dawned on us. Unlike the rebels in their mismatched uniforms, track suits and berets, these men were uniformed. Their vehicles were a dark army green, and they lined in the street in military formation.
By chance, we made it through the first line of soldiers, but not the second.
“Keep driving!” Tyler shouted at Mohammed, the driver. “Don’t stop! Don’t stop!”
Mohammed had no choice, and a soldier flung open his door. “Journalists!” he yelled at the other soldiers, their faces contorted in fear and rage. It was too late.
Tyler was in the front, and a soldier pulled him out of the car. Steve was hauled out by his camera bags. Anthony crawled out the same door, and Lynsey followed.
Even before the soldiers had time to speak, rebels attacked the checkpoint with what sounded like rifles and medium machine guns. Bullets flew around us, and the soft dirt popped. Tyler broke free and started running. Anthony fell on a sand berm, then got to his feet and followed Tyler, who, for a moment, considered making a run for it.
Lynsey instinctively clenched her cameras as a soldier pulled at them. She let them go and ran behind us. Soldiers tried to get Steve on the ground next to the car, and he pointed at the gunfire. They made him drop his camera, then he ran, too.
We made it behind a simple one-room house, where a woman clutched her infant child. Both cried uncontrollably and a soldier tried to console them. When we got there, soldiers trained their guns on us, beat us, stripped us of everything in our pockets and forced us on our knees.
Tyler’s hands were bound by a strip of a scarf. A soldier took off Lynsey’s gray Nike shoes, then bound her with the shoelaces. “God, I just don’t want to be raped,” she whispered to Steve.
“You’re the translator!” a slight soldier screamed at Anthony. “You’re the spy!”
A few seconds passed, and another soldier approached, demanding that we lie on our stomachs.
All of us had had close calls over the years. Lynsey was kidnapped in Falluja, Iraq, in 2004; Steve in Afghanistan in 2009. Tyler had more scrapes than he could count, from Chechnya to Sudan, and Anthony was shot in the back in 2002 by a man he believed to be an Israeli soldier. At that moment, though, none of us thought we were going to live. Steve tried to keep eye contact until they pulled the trigger. The rest of us felt the powerlessness of resignation. You feel empty when you know that it’s almost over.
“Shoot them,” a tall soldier said calmly in Arabic.
A colleague next to him shook his head. “You can’t,” he insisted. “They’re Americans.”
They bound our hands and legs instead — with wire, fabric or cable. Lynsey was carried to a Toyota pickup, where she was punched in the face. Steve and Tyler were hit, and Anthony was headbutted.
Even that Tuesday, a pattern had begun to emerge. The beating was always fiercest in the first few minutes, an aggressiveness that Colonel Qaddafi’s bizarre and twisted four decades of rule inculcated in a society that feels disfigured. It didn’t matter that we were bound, or that Lynsey was a woman.
But moments of kindness inevitably emerged, drawing on a culture’s far deeper instinct for hospitality and generosity. A soldier brought Tyler and Anthony, sitting in a pickup, dates and an orange drink. Lynsey had to talk to a soldier’s wife who, in English, called her a donkey and a dog. Then they unbound Lynsey and, sitting in another truck, gave Steve and her something to drink.
From the pickup, Lynsey saw a body outstretched next to our car, one arm outstretched. We still don’t know whether that was Mohammed. We fear it was, though his body has yet to be found.
If he died, we will have to bear the burden for the rest of our lives that an innocent man died because of us, because of wrong choices that we made, for an article that was never worth dying for.
No article is, but we were too blind to admit that.
Captors in the Same Plight
We probably shouldn’t have lived through the night.
Even before the sun set, another gun battle broke out, almost as fierce as the first one. We were trapped in trucks in the open. Tyler stretched the binding of his handcuffs, allowing him to open the door. Anthony yelled for help, trying to open the door with his teeth.
A soldier finally let Tyler crawl around the pickup to let Anthony out. For a moment, our captors were in the same plight as us. As the hours passed, they offered us food, drink and cigarettes.
“These are the morals of Islam,” one said to Anthony. “These are the morals of Qaddafi. We treat prisoners humanely.” For a few hours they did. They offered blankets and mattresses, then put us in a car. As rebels attacked every so often, we all barreled out of the car and dived to the ground, until the firing subsided. They put us back in, and we dived to the ground again. They eventually let us lie behind a pickup.
Lynsey asked for her shoes. She got a bullet-riddled pair of Tyler’s, taken from his bag.
At 2 a.m. on Wednesday we were awakened.
“The rebels are massing,” one officer shouted. That day, and the ones that followed, we never really understood the command structure. No one wore rank; authority seemed to come from the pitch of a barked order.
In hindsight, the rebels and the army, or militia, didn’t seem separated by all that much. They were really gangs of young men with guns, each convinced of the other’s evil.
The rebels’ story was more familiar: They were fighting nearly 42 years of dictatorship, wielded by a man whom the vast majority in opposition-held Libya deemed insane. To the soldiers around us, they were fighting Al Qaeda or homegrown Islamists, and they couldn’t understand why we, as Americans, didn’t understand their battle.
And none of the men around us, all born after Colonel Qaddafi seized power as a young lieutenant in 1969, could imagine Libya without him.
A new group seized us, and they were rougher. They blindfolded us, tied our arms and legs and beat us. They then stuffed us into an armored car, where Lynsey was groped. She never screamed but instead pleaded. A soldier covered her mouth, tracing his hands over her body. “Don’t speak,” he warned. Another soldier tried to shove a bayonet into Steve’s rear, laughing as he did it.
A half-hour later, we arrived on what we thought were the outskirts of the other side of Ajdabiya. A man whom soldiers called the sheik questioned us, then began taunting Tyler.
“You have a beautiful head,” he told Tyler in a mix of English and Arabic. “I’m going to remove it and put it on mine. I’m going to cut it off.” Tyler, feeling queasy, asked to sit down.
We were finally put in a pickup where a soldier taunted Lynsey.
“You might die tonight,” he told her, as he ran his hand over her face. “Maybe, maybe not.”
From the moment of our arrest, the soldiers said we would be delivered to a man they called the doctor. Some referred to him as Dr. Moatasim, one of the more vicious of Colonel Qaddafi’s sons. Each has his own militia, and each seemed to operate on its own, with its own rules.
Like Trophies of War
At 8:30 a.m. Wednesday, we were thrown blindfolded and bound in the back of a pickup truck and driven along the Mediterranean coast toward Colonel Qaddafi’s hometown, Surt, a six-hour drive. Libya was never much of a state. In theory, that was Colonel Qaddafi’s idea. The Great Socialist People’s Libyan Arab State of the Masses was supposed to be perpetual revolution.
At its best it was dictatorship, at its worst chaos, and what we saw from one end of the country to the other was the detritus of an experiment whose own people lamented had lasted far too long.
We felt like trophies of war, and at a dozen checkpoints, we could hear militiamen running to the car to administer another beating.
“Dirty dogs,” men shouted out at each stop.
Over the years, all of us had seen men detained, blindfolded and handcuffed at places like Abu Ghraib, or corralled after some operation in Iraq or Afghanistan. Now we were the faceless we had covered perhaps too dispassionately. For the first time, we felt what it was like to be disoriented by a blindfold, to have plastic cuffs dig into your wrists, for hands to go numb.
The act is probably less terrifying than the unknown. You don’t know when it’s going to end or what comes next. By late afternoon, we were taken to a jail in Surt. Our captors led us to a basement cell with a few ratty mattresses, a bottle to urinate in, a jug of water and a bag of dates. As night fell, we wondered whether anyone knew — or could know — where we were.
Graffiti of devout prisoners was etched into the wall, testament to an insurgency that was crushed in eastern Libya in the late 1990s. “God bring us relief,” one line read.
At one point, Anthony was taken out of the cell for questioning. He never saw the captors.
“How could you enter without a visa?” the man asked him. “Don’t you know you could be killed here and no one would ever know?” Anthony nodded. The man went on to denounce the rebels he said they were fighting — Qaeda fanatics, he said, and gangs of armed criminals.
“How could they ever rule Libya?” he asked.
They sent Anthony back to the cell, and we knew that no one had any idea where we were.
Camaraderie and Brutality
The next afternoon, on Thursday, was perhaps the worst beating. As we stood on the tarmac in Surt, waiting for a military plane to Tripoli, Tyler was slapped and punched, and Anthony was hit with the butt of a gun to the head. We were blindfolded and bound another time with plastic handcuffs, and Lynsey was groped again.
As we sat in the plane, we asked a question that came up at every stop: “Is everyone here?” Hearing a familiar voice seemed to encapsulate everything that camaraderie came to mean. As long as were together, we probably stood a chance.
Nothing ever felt more generous to Anthony than a handcuffed Tyler managing to reach into the pocket of Anthony’s jacket, pull out a cigarette and light it before handing it back to him.
The flight lasted 90 minutes and, again, we were dealt a gesture of kindness.
“I’m sorry,” a sympathetic air crew said to each of us.
Our destiny may have been decided at the airfield in Tripoli.
We were put in a police wagon, reeking of urine, that resembled so many Interior Ministry vehicles in so many Arab capitals. Guards stripped of us our shoes, socks and belts. One then yelled in Anthony’s ear, “Down, down U.S.A.!” He did the same to Steve. “But I’m not American, I’m Irish,” Steve answered.
“Down, down Ireland!” he shouted back.
We were moved to two more vehicles, and an argument raged for a half-hour over us. We suspected the fight was between the vicious Interior Ministry and other branches of the government. That kind of fight is waged by the logic of a dictatorship: the spoils go to whoever can muster a greater threat.
We were moved to another vehicle but not before a soldier, perhaps from the losing side, drove the barrel of his rifle into the back of Tyler’s head.
‘Protection of the State’
Within a half-hour, we were in a military compound, in the hands of military intelligence. We collapsed on the floor, accepting milk and mango juice. We saw our bags unloaded, though we would never get them back.
A gruff man struck a sympathetic tone. You won’t be beaten or bound again, he told us. You will be kept safe and, although you will be blindfolded if you are moved anywhere else in the compound, no one will mistreat you.
From that moment, no one did.
We were taken to a detention center that looked more like a double-wide trailer. On the shelves were a two-volume German-Arabic dictionary and five of Shakespeare’s plays. (Colonel Qaddafi once famously quipped that Shakespeare, or Sheik Zubeir, was actually an Arab migrant.)
The men were given track suits. Lynsey was brought a shirt that read, “Magic Girl,” emblazoned with two teddy bears. Her new underwear read, “Shake it up.”
At the late hours of night, we were blindfolded to receive visitors.
“You are now in the protection of the state,” a Foreign Ministry official told us.
Official after official made excuses for what happened to us. One said we had to understand the difference between militias loyal to Qaddafi and the actual army. Another asked whether Anthony had seen any rebel unarmed — the presence of guns deployed against the state seeming to justify any crackdown. Officials asked Lynsey whether she had been raped.
The more they talked, the clearer it became: This semblance of a state was not a state.
In the four days that followed, we fought boredom more than anything else. Tyler finished “Julius Caesar.” Lynsey started “Othello.” If it went on much longer, Tyler jokingly suggested we perform the plays. As the hours passed, we replayed each moment of the preceding days in detail, trying to piece together what had happened to Mohammed.
We wondered whether we would be delivered into more sinister hands. After the no-fly zone was imposed and we heard volleys of antiaircraft fire, we thought that a desperate government could make us human shields. Weighing over all of us was guilt for what we had put our families and friends through.
In the end, it was the trappings of diplomacy that delayed our departure.
Foreign Ministry officials, clinging to a prestige they may have never had, insisted that our transfer be formal, between two sovereign states. At one point, they insisted an American or British diplomat had to travel to Tripoli in wartime. In the end, Turkish diplomats served as intermediaries and delivered us to the border.
As we left, we saw the billboards of a crumbling government. “Forty-one years of permanent joy,” read one slogan superimposed over a sunburst. But the words that lingered with us as we left were quoted to Steve by an urbane Foreign Ministry official speaking idiomatic British English.
As we sat in an office, he murmured two lines of Yeats.
“Those that I fight I do not hate,
Those that I guard I do not love.”