More Guinness book coverage!!

The Journey - trailer

Late last year I spent some time working on a short film called The Return with longtime friend, educator, musician and film director Matt Bilen. I worked on lighting for this film. Here is the trailer.  
Please check out my lighting and photography at www.kscottphoto.com

10 creative uses of photography in packaging

By Tom May June 13, 2016  

Graphics and illustration are not the only weapons in your packaging design arsenal. Here are some inventive ways designers have added photography to the mix.

If you look at the most creative packaging on retail shelves today, it's usually graphics-led. When photography is used, it's usually standard product or lifestyle shots that add little visual flair to a design.
But for precisely that reason, photography can be a great weapon in your armory for getting your packaging designs noticed. In this post, we share 10 examples where designers have gone the extra mile, and combined photography with clever design to create something special.

01. Sprout baby food

 

This clever baby food packaging uses a gardening theme emphasise the product's freshness

The baby food market is a crowded and competitive one, so creating a packaging design that will really stands out is a tall order. But that's exactly what London agency Springetts Design Consultants achieved with this design for Sprout, a fresh, chilled range of part-prepared baby food that allows parents to make their 'own' baby food easily and quickly. The freshness of the food is conveyed brilliantly with this gardening-inspired design, which won in the Packaging Design category of the A'Design Awards 2013.

02. Petrocoll putty

 

With this dramatic packaging, construction workers will be putting in Petrocoll's hands

It's not often you see a multi-award-winning packaging design for spatula putty. But times change and even construction workers want to be marketed to these days, it seems. Greek agency Mouse Graphics describe these photography-led designs as a "friendly wink" to that constituency, with each image relating the product characteristic (the degree of putty overlap) with the respective garment. It's an eccentric but effective response to the original brief from Petrocoll, which apparently was a simple: "We need a new pack for our products".

03. Matsu organic wine

 

This photography-themed packaging stresses the people-centric focus of the brand

Spanish graphic design studio Moruba created this arresting packaging for Matsu, an organic winery from the Toro region. It's squarely aimed at conveying the people-centric philosophy of the company, which aims to create a sustainable, high quality viticulture. The designs represent Matsu's wine trilogy of El Pícaro, El Recio and El Viejo, using portraits showing three generations who've devoted their lives to the field. Shot by photographers Bèla Adler and Salvador Fresneda, each of these three personalities embodies the characteristics of the wine that gets its name.

04. Coco Juice

 

These impactful designs are bubbling with life

Brazilian company Coco Juice claims to have perfected a revolutionary new way of extracting coconut juice so that it can be packaged for the mass market in a way that's healthier and travels better. Award-winning brand and packaging design agency Blue Marlin created this evocative packaging for the brand, using effervescent imagery that instantly conveys the nutritional and taste benefits of this premium soft drink.

05. '1300 on Filmore' speciality foods

 

Landor brings the chef right into the packaging for his high-end food range

When renowned San Francisco restaurant 1300 on Fillmore launched a speciality foods range, it brought in global branding agency Landor to design the high-end packaging. They in turn brought chef David Lawrence, co-owner of the restaurant, to the fore in these classy photography-led designs. The monochrome images put a focus on the artisanal nature of his craft, and pay homage to where it all happens. This beautiful packaging shows how powerful photography can be in conveying a sensual experience.

06. Innocent Drinks smoothies

 

Innocent combines simple photography and graphics to great effect

Launched in 1998, Innocent Drinks has become a byword for branding excellence, and this range of 'not-from-concentrate' juices is no exception. Designed by packaging agency Family (and friends), with graphics developed by B&B Studios, the designs combine photography, cartoonish doodles and distinctive typography with artful humour, imbuing the brand with a sense of both healthiness and fun.

07. Sigtuna beer

 

Sigtuna stepped up its brand values with these photo-led packaging designs

Sigtuna is a micro brewery in the city of Sigtuna, near Stockholm, that had won numerous awards for its beer. But it was having trouble getting sold in restaurants because of its amateur packaging. These cool, photography-based label designs were created by Swedish agency Morkmen Reklambyra to highlight the products' premium image, and they worked a treat. Sigtuna's beer is now sold in Sweden's finest restaurants as well as Systembolaget, the only retail chain allowed to sell alcohol in the country.

08. Darling Spuds potato chips

 

This hand-cooked snack packaging brings the main ingredient front and centre

The potato chips market is nothing if not overcrowded, so it takes a lot to stand out on the supermarket shelf. Graphic design consultancy Davies Leslie Smith was commissioned by Salty Dog Brands to design the packaging for its new range of hand-cooked, gluten-free crisps, and they came up trumps with these ultra-clean designs. The unusual combination of a single photograph of a potato with fun graphical elements really catches the eye, and clearly conveys the natural goodness of the product inside.

09. Petcurean pet food

 

There's a sense of verve and energy to this arty pet food design

This pet food range combines arty, monochrome photography and bold use of typography to make a serious impact. It was designed by Canadian agency Subplot for Petcurean Pet Nutrition, a company aiming to produce pet food that, in nutrition and taste, replicates what families enjoy at home every day. The confident design gives this unique company a unique visual presence on the shelves.

10. Hatziyiannakis Pebbles

 

Photography helps these Greek sweets look extra-appetising

Hatziyiannakis Pebbles are Greek sweets that look like pebbles. As the saying goes, "The first bite is with the eye", so it was crucial that Mouse Graphics' packaging was as visually enticing as the product itself. These beautiful designs, using sensual photography to show the sumptuous insides, does the job perfectly.

ABOUT THE AUTHOR

Tom May

Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.

For Chicago advertising photography, check out my work at  www.kscottphoto.com

 

 

 

 

 

 

 

 

 

 

Heaven Quest

HeavenQuest from Kevin Ramos on Vimeo.
Heaven Quest is a teaser film that I was blessed to be able to do lighting and some camera work on.

Merry Christmas

It has been another great year for Kevin Scott Photography! Some new clients and fun with my existing one's as well. Thank you to all of you who have been a part of it.

Chicago Commercial and Advertising photographer Kevin Scott Photography

On-Set

Here are some of the screen grab images from a movie that I've had the opportunity to work on with a friend of mine. We originally started this last year and have more recently been putting together the concept trailer. I did a little camera works and lots of lighting.
These are only very roughly color graded.

www.kscottphoto.com

Guinness World Records 2015

Here is a GREAT Christmas gift for anyone. The 2015 Guinness World Record Book was released in September and I again was happy to do almost a dozen shoots with the team last year to be published this year for the 2015 book.

About Guinness World Records

Guinness World Records is the official reference, and ultimate authority, for world records.
Distributed in more than 100 countries and translated into 20 languages, the Guinness World Records annual is one of the best-selling books of all time!
We aim to inspire ordinary people to do extra-ordinary things. Our mission is to entertain and inform, and to celebrate the world’s best.

Guinness World Records 2015 Book

From the very first edition back in 1955, Guinness World Records has committed to bringing readers a snapshot of our universe as seen through the lens of the superlative.
This new edition explores the evolution of record-breaking since our launch, as well as keeping readers bang up to date on all the latest and greatest superlative achievements.
Inside you’ll find thousands of new and updated records, hundreds of never seen before photographs, highlights from our archive of classic records, plus details of how you can become a record-breaker…

All New Chapters and Topics

The 2015 book is updated with a variety of all new topics from alien hunting and searching for extra-terrestrial intelligence to a Game of Thrones inspired spread on castles, fortresses and strongholds!
Whether you’re into 3D printing and artificial intelligence or unusual urban transport, fakes, frauds or social media, the 2015 book is crammed with new information and exclusive insights.

All New 3D

The new See It 3D Augmented Reality App brings the book to life with even more exciting, interactive digital content. FREE for every reader, the app unlocks exclusive 3D elements that burst out onto the page, right in front of your eyes!

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Image Gallery

Largest motorised shopping trolley, Fred Reifsteck.

Inside 2015

It’s been an incredible year for record-breaking, and Guinness World Records has been there for every major superlative event. This new and fully updated edition showcases the very best of these world-beating achievements as well as some new features:

Galleries

Look out for our new, special picture features in the 2015 edition. This includes earth from space, animals in action, extreme bodies, big orchestra, odd talents, videogamers and wacky wheels.

Flashbacks

Each chapter opens with an anniversary-themed exploration of record-breaking, covering the last 60 years on a range of hot topics. Discover ‘flashbacks’ from exploring space, new species, monitoring Planet Earth, highest earners, at the cinema and Ashrita Furman, aka Mr World Records.

Control Strip

Check out the ‘control strip’ on each of the standard record spreads to discover a series of bite-sized records, trivia and stats. The perfect way to get the facts you need on the topic of your choice, fast!

www.kscottphoto.com