Guinness World Records 2015

Here is a GREAT Christmas gift for anyone. The 2015 Guinness World Record Book was released in September and I again was happy to do almost a dozen shoots with the team last year to be published this year for the 2015 book.

About Guinness World Records

Guinness World Records is the official reference, and ultimate authority, for world records.
Distributed in more than 100 countries and translated into 20 languages, the Guinness World Records annual is one of the best-selling books of all time!
We aim to inspire ordinary people to do extra-ordinary things. Our mission is to entertain and inform, and to celebrate the world’s best.

Guinness World Records 2015 Book

From the very first edition back in 1955, Guinness World Records has committed to bringing readers a snapshot of our universe as seen through the lens of the superlative.
This new edition explores the evolution of record-breaking since our launch, as well as keeping readers bang up to date on all the latest and greatest superlative achievements.
Inside you’ll find thousands of new and updated records, hundreds of never seen before photographs, highlights from our archive of classic records, plus details of how you can become a record-breaker…

All New Chapters and Topics

The 2015 book is updated with a variety of all new topics from alien hunting and searching for extra-terrestrial intelligence to a Game of Thrones inspired spread on castles, fortresses and strongholds!
Whether you’re into 3D printing and artificial intelligence or unusual urban transport, fakes, frauds or social media, the 2015 book is crammed with new information and exclusive insights.

All New 3D

The new See It 3D Augmented Reality App brings the book to life with even more exciting, interactive digital content. FREE for every reader, the app unlocks exclusive 3D elements that burst out onto the page, right in front of your eyes!

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Image Gallery

Largest motorised shopping trolley, Fred Reifsteck.

Inside 2015

It’s been an incredible year for record-breaking, and Guinness World Records has been there for every major superlative event. This new and fully updated edition showcases the very best of these world-beating achievements as well as some new features:

Galleries

Look out for our new, special picture features in the 2015 edition. This includes earth from space, animals in action, extreme bodies, big orchestra, odd talents, videogamers and wacky wheels.

Flashbacks

Each chapter opens with an anniversary-themed exploration of record-breaking, covering the last 60 years on a range of hot topics. Discover ‘flashbacks’ from exploring space, new species, monitoring Planet Earth, highest earners, at the cinema and Ashrita Furman, aka Mr World Records.

Control Strip

Check out the ‘control strip’ on each of the standard record spreads to discover a series of bite-sized records, trivia and stats. The perfect way to get the facts you need on the topic of your choice, fast!

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Will Photographers Be Replaced By Robots?

A new study suggests that some 47% of US jobs are liable to be computerized — where does photography sit in the mix?

• By Tim Barribeau on September 25, 2013

Photo: U.S. Army Photo

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The Oxford Martin Programme on the Impacts of Future Technology at Oxford University recently released a paper arguing that some 47% of jobs in the USA are at risk to being computerized over the next 20 years. With ongoing advances in computation, processing and engineering technology, the group looked at 700 jobs, and delved into how likely the skills required for each is to be replaced in the near future. So how does photography fit into the mix?
Unsurprisingly, photographers themselves are one of the less threatened position. You can read the whole paper here, and according to their calculations, photographers rank 91/702, with just a 0.021 probability of being replaced (us writers are likewise fairly insulated, with a 0.038 probability). However, there are a large number of industries tied to photography that could see replacing in the near future. The study cites both "Camera and Photographic Equipment Repairers" and "Photographic Process Workers and Processing Machine Operators" as near certainties, with 0.97 and 0.99 respectively. That's an extremely high chance, and in the case of developers, the highest possible chance.
Even more bizarre is the publication's claims that models have a 0.98 probability of being computerized. And a world without models would make for very different photography.

Illustrated US Map Points Out The Top Ad Agency In Each State

By John Yong, 18 Sep 2013

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Advertising website Adweek has created a map that points out the top ad agency in each state.

Titled ‘The United States of Ad Agencies’, the agencies were picked based on “a combination of head count, notable clients, legacy and reputation”.

According to the map, well-known agencies like BBDO, Wieden + Kennedy, and Leo Burnett are the leading agencies in New York, Oregon and Illinois respectively.

What do you think of the list?

Click to view enlarged version

Click to view enlarged version

[via Adweek]

Guinness Book of World Records

It's finally out! The new Guinness Book of World Records was released just a couple of weeks ago. I had the opportunity to shoot close to a dozen photoshoots for the 2013 book and am pleased to see the amazing coverage globally. I will post some of the articles in the next few weeks from some of the shoots. Make sure to get a copy. They make great gifts.   Guinness World Records